Does Bigfoot Forestry develop and maintain an ecommerce platform for franchisees?

[Item 11: FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING]

Brand and System Development Fund

We administer the Brand Fund to promote public awareness of our brand and improve our System. We may use the Brand Fund to pay for any of the following in our discretion:

• developing, distributing or administering advertising and marketing materials and programs
• conducting and administering promotions, contests or giveaways
• public and consumer relations and publicity
• brand development
• sponsorships and charitable and nonprofit donations and events
• research and development of technology, products and services
• website development and search engine optimization
• development, maintenance and promotion of an ecommerce platform
• development and implementation of quality control programs
• conducting market research
• reimbursing us for costs we incur to host franchisee conferences
• changes and improvements to the System
• fees and expenses charged by advertising agencies we engage to provide marketing services
• collecting and accounting for brand fund fees and preparing financial accountings of the Brand Fund
• any other programs or activities we deem appropriate to promote or improve the System
• reimbursing us for administrative, overhead and other expenses we incur to administer the Brand Fund, including compensation paid to our personnel for time spent working on Brand Fund matters

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)