What is the definition of 'Brand Fund' for a Bigfoot Forestry franchise?
Bigfoot_Forestry Franchise · 2025 FDDAnswer from 2025 FDD Document
Definitions: As used in this Disclosure Document, the following capitalized terms have the meanings given to them below:
- "Brand Fund" means the brand and system development fund that we currently administer to promote public recognition of our brand and improve our System.
Source: Item 6 — OTHER FEES (FDD pages 12–15)
What This Means (2025 FDD)
According to Bigfoot Forestry's 2025 Franchise Disclosure Document, the Brand Fund is defined as the brand and system development fund that Bigfoot Forestry currently administers to promote public recognition of their brand and improve their System.
Bigfoot Forestry franchisees contribute to this fund, as shown in Item 6, through a Brand Fund Fee of up to 3% of Gross Sales. Currently, this fee is set at 1% of Gross Sales. These fees are deposited into the Brand Fund.
It's important to note that franchisees have no voting rights regarding the administration of the Brand Fund, the creation or placement of advertising, or the amount of the brand fund fee. This means Bigfoot Forestry has full control over how the funds are spent to promote the brand and improve the overall system. This is a common practice in franchising, where the franchisor manages brand-related activities to ensure consistency and effectiveness across the entire franchise network.