What constitutes an 'Improvement' in the context of Bigfoot Forestry advertising?

According to Bigfoot Forestry's 2025 Franchise Disclosure Document, an 'Improvement' broadly encompasses any enhancement or modification to various aspects of the Bigfoot Forestry business. Specifically, it includes any idea, addition, modification, or improvement to the services or products offered, the method of operation, processes, systems, techniques, procedures, equipment, or tools utilized.

In the context of advertising, an 'Improvement' includes any changes or enhancements to marketing, advertising, or promotional materials, programs, or strategies utilized by a Bigfoot Forestry Business. This definition extends to improvements of trademarks, service marks, logos, or other intellectual property used by the business. The FDD specifies that these improvements can be developed by the franchisee, their owners, employees, or any other person.

This definition is important because Bigfoot Forestry requires franchisees to assign all rights to any Improvement developed by them to the company. If applicable law prevents the assignment of ownership, the franchisee must perpetually license the Improvement to Bigfoot Forestry free of charge, granting full rights to use, commercialize, and sublicense it. This clause ensures that any advancements or innovations made within the franchise network benefit the franchisor and the entire system.