Is there a specific department at Big O Tires that handles advertising approval?
Big_O_Tires Franchise · 2025 FDDAnswer from 2025 FDD Document
- 15.05 Approval of Advertising. Franchisee or the Local Group shall submit (through the mail, return receipt requested or an e-mail address designated by Big O, from time to time) to Big O for its prior written approval, samples of all marketing materials and advertising to be used by Franchisee that have not been prepared or previously approved in all respects by Big O or its designated agents, such approval by Big O shall not be unreasonably withheld. Franchisee shall submit tear sheets, receipts, and other evidence of such Advertising in the manner prescribed by Big O. Franchisee will not be required to submit to Big O copies of any proposed Advertising which has been adopted for use by the Local Group and which was previously approved by Big O for use by the Local Group. Franchisee shall not set up, maintain or utilize an Internet website or home page to sell Products and Services nor cause or allow the Licensed Marks, or any of them, to be used or displayed, in whole or in part, as an Internet domain name or on or in connection with any Internet website or home page without Big O's express prior written consent (which Big O may grant or withhold in its sole discretion), and then only in such manner and in accordance with such procedures, standards and specifications as Big O establishes from time to time.
Source: Item 18 — PUBLIC FIGURES (FDD page 85)
What This Means (2025 FDD)
According to the 2025 Big O Tires FDD, franchisees must submit marketing and advertising materials to Big O Tires for prior written approval, unless the materials have been previously approved or prepared by Big O Tires or its designated agents. Submissions can be made via mail with return receipt or to an email address designated by Big O Tires. The approval from Big O Tires will not be unreasonably withheld. Franchisees must also provide tear sheets, receipts, and other evidence of advertising as prescribed by Big O Tires.
Franchisees are not required to submit advertising copies that have been adopted for use by the Local Group and previously approved by Big O Tires for the Local Group. Additionally, franchisees need express prior written consent from Big O Tires to set up, maintain, or utilize an internet website or home page to sell products and services, or use the Licensed Marks as an internet domain name. This consent can be granted or withheld at Big O Tires's sole discretion, and must be done in accordance with the procedures, standards, and specifications established by Big O Tires.
While the FDD specifies the process for advertising approval, it does not explicitly name a specific department responsible for handling these approvals. It mentions that materials should be submitted to Big O Tires, implying that there is a designated entity within the organization to manage this process. A prospective franchisee should confirm with Big O Tires the specific department or contact person responsible for advertising approvals to ensure efficient and timely processing of marketing materials.