Does Big O Tires require approval for all advertising that I create?
Big_O_Tires Franchise · 2025 FDDAnswer from 2025 FDD Document
You may create your own advertising and promotional materials, however, all advertising, materials and promotions created by or on behalf of you must be approved by us before you use them and must comply with our standards. Any unauthorized use of fonts, images, or talent may expose the franchisee to liability, including but not limited to copyright infringement claims and associated legal expenses.
Source: Item 18 — PUBLIC FIGURES (FDD page 85)
What This Means (2025 FDD)
According to Big O Tires's 2025 Franchise Disclosure Document, if you create your own advertising and promotional materials, Big O Tires requires that you get their approval before using them. These materials must also comply with Big O Tires's standards. Unauthorized use of fonts, images, or talent may expose you to liability, including copyright infringement claims and associated legal expenses.
This requirement ensures that all advertising and promotional efforts align with the brand's image and standards. It also protects both the franchisee and Big O Tires from potential legal issues related to unauthorized use of copyrighted material. Franchisees should factor in the time needed for approval when planning their marketing activities.
Big O Tires also uses an outside advertising agency to create some of their advertising. They currently purchase and place digital marketing advertising, specifically search engine marketing and customer relationship management, on a national level. Advertising is purchased either by the franchisee separately, or, on most occasions, through the Local Group or Big O Tires. Advertising is usually done through local media within a geographical area.