Does Big O Tires have any preferred public figures for advertising?
Big_O_Tires Franchise · 2025 FDDAnswer from 2025 FDD Document
We or a licensee designated by us will make available to you point of sale advertising materials and wearables utilizing the Big O marks and local advertising plans and materials, special promotions and similar advertising (Franchise Agreement Section 7.02(b)(iii)).
For each national promotion, we will make available to you or your Local Group electronic copies, or, where we deem appropriate, hard copies, of radio and television commercials (Franchise Agreement Section 7.02(b)(iv)).
Source: Item 18 — PUBLIC FIGURES (FDD page 85)
What This Means (2025 FDD)
Based on the 2025 Big O Tires Franchise Disclosure Document, there is no mention of the use of preferred public figures for advertising. However, Big O Tires does provide support for advertising and marketing efforts.
Big O Tires will make point-of-sale advertising materials and wearables using the Big O marks available to franchisees. They also provide local advertising plans and materials, special promotions, and similar advertising. For each national promotion, Big O Tires will provide electronic or hard copies of radio and television commercials.
While the FDD doesn't specify the use of celebrity endorsements, it does highlight the availability of various advertising resources that franchisees can utilize to promote their Big O Tires stores. A prospective franchisee should inquire with Big O Tires about any specific advertising campaigns or materials that feature public figures, as this information is not explicitly detailed in the provided FDD excerpts.