Does Big O Tires offer any assistance in creating advertising materials?
Big_O_Tires Franchise · 2025 FDDAnswer from 2025 FDD Document
We or a licensee designated by us will make available to you point of sale advertising materials and wearables utilizing the Big O marks and local advertising plans and materials, special promotions and similar advertising (Franchise Agreement Section 7.02(b)(iii)).
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- For each national promotion, we will make available to you or your Local Group electronic copies, or, where we deem appropriate, hard copies, of radio and television commercials (Franchise Agreement Section 7.02(b)(iv)).
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- In our sole discretion, we may provide other assistance occasionally under terms and conditions and for fees and charges as periodically established by Big O in its sole discretion (Franchise Agreement Section 7.02(e)). This may include, for instance, real estate consulting and other matters. See Item 6 in regard to fees.
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- Big O has established and may suspend and/or reestablish national fleet account and Key Account Customer programs and policies, which it may revise periodically in its sole discretion.
Source: Item 18 — PUBLIC FIGURES (FDD page 85)
What This Means (2025 FDD)
According to Big O Tires' 2025 Franchise Disclosure Document, Big O Tires offers assistance with advertising materials, though some assistance may incur a fee. Big O Tires will make point-of-sale advertising materials, merchandising display materials, specialty items, and wearables utilizing Big O Licensed Marks available to franchisees. These materials can be purchased through Big O Tires or a designated licensee, and Big O Tires may charge a fee for them. Additionally, Big O Tires may offer local advertising plans and materials, special promotions, and similar advertising.
Big O Tires will also make electronic or hard copies of radio and television commercials available to the franchisee or the Local Group at the Local Group's request, for which Big O Tires may charge a fee. Franchisees have the option to create their own advertising and promotional materials, but these must be approved by Big O Tires before use and must comply with their standards. Unauthorized use of fonts, images, or talent may expose the franchisee to liability, including copyright infringement claims and associated legal expenses.
Big O Tires purchases and places digital marketing advertising, specifically search engine marketing and customer relationship management, on a national level. Advertising is also purchased either by the franchisee separately, or, on most occasions, through the Local Group or Big O Tires, and is usually done through local media within a geographical area. Big O Tires may have suppliers who contribute to the National Marketing Program fund and to Local Funds based on purchases of these suppliers' products. Some suppliers accrue funds based on purchases of their products and make them available for Local Groups to claim for advertising expenses pre-approved by Big O Tires.
Big O Tires requires franchisees to spend a minimum of $10,000 on "Grand Opening Advertising" during the first 12 months of operation. Big O Tires may help pay for some Grand Opening Advertising for franchisees meeting the requirements of certain incentive programs. Each Big O Store must participate in Regional Funding Plans if adopted by the Local Group, and Company-owned Stores are also required to contribute to Regional Funding Plans. The contributions for the Regional Funding Plan are collected by Big O Tires and deposited into an account held and administered by the Local Group. Big O Tires may charge an administrative fee for collecting these contributions or related services, but currently does not do so.