If I want to use a celebrity in my Big O Tires advertising, is there anything I must do?

According to the 2025 Big O Tires Franchise Disclosure Document, if you create your own advertising and promotional materials, including those potentially featuring a celebrity, you must have them approved by Big O Tires before use and ensure they comply with Big O Tires' standards. Unauthorized use of fonts, images, or talent may expose you to liability, including copyright infringement claims and associated legal expenses. This requirement ensures that all advertising aligns with the brand's image and legal standards.

This approval process is a common practice in franchising, allowing the franchisor to maintain brand consistency and protect against legal issues. While Big O Tires provides franchisees with point-of-sale advertising materials, local advertising plans, and national promotion commercials, franchisees retain the option to develop their own advertising strategies. However, this freedom comes with the responsibility of obtaining prior approval.

Therefore, if a Big O Tires franchisee wishes to use a celebrity in their advertising, they must first submit the proposed materials to Big O Tires for approval. This includes ensuring that all necessary rights and permissions are secured for the celebrity's image and likeness to avoid potential legal repercussions. This step is crucial to protect both the franchisee and the Big O Tires brand from any legal liabilities.