Is a Big O Tires franchisee generally eligible to participate in promotional programs offered by Big O Tires?

According to the 2025 Big O Tires Franchise Disclosure Document, franchisees will generally not be eligible to participate in promotional programs offered by Big O Tires.

This means that while Big O Tires invests in marketing and promotional activities to build brand awareness and attract customers, franchisees may not automatically benefit from or be included in all of these programs. This could impact a franchisee's ability to leverage national or regional campaigns to drive local sales.

However, franchisees are required to spend a specified amount on Grand Opening Advertising within the first 12 months of business. The specific amount is detailed on the Summary Pages, and the advertising manner must receive advance approval from Big O Tires. Big O Tires also has established a National Marketing Program, which Big O, in its sole discretion, may decide to terminate or suspend at any time.

Prospective franchisees should inquire about the specific types of promotional programs that are typically excluded and the reasons for this exclusion. Understanding the extent to which franchisees can participate in marketing initiatives is crucial for assessing the potential marketing support and the need for independent marketing efforts.