What must a Big O Tires franchisee do with a copy of the trade name or assumed name application?

According to Big O Tires's 2025 Franchise Disclosure Document, a franchisee must provide the franchisor with a copy of the trade name or assumed name application and other registration documents. Additionally, the franchisee must include a statement in the application that their use of the Licensed Marks is limited by the terms of the Franchise Agreement. This ensures Big O Tires maintains control over its brand and that the franchisee's use of the name aligns with the franchise agreement.

This requirement is in place to protect the integrity of the Big O Tires brand and ensure consistent branding across all franchise locations. By reviewing the application, Big O Tires can verify that the franchisee is using the trade name in accordance with the franchise agreement and that the statement regarding the limitations of use is included. This helps to avoid any potential legal issues or brand inconsistencies that could arise from improper use of the trade name.

For a prospective franchisee, this means being diligent in following Big O Tires's guidelines for trade name registration and providing all necessary documentation to the franchisor. Failure to comply with these requirements could result in a breach of the franchise agreement and potential legal consequences. Therefore, it is crucial to work closely with Big O Tires during the registration process to ensure all requirements are met.