Does the Big O Tires definition of 'Advertising' include public relations programs?

According to Big O Tires' 2025 Franchise Disclosure Document, the definition of 'Advertising' does include public relations programs. Specifically, the FDD states that advertising encompasses all advertising, promotional materials and programs, public relations programs, and marketing programs. This definition extends to warranty programs, publications, research, and activities aimed at promoting the Big O Tires system, the Licensed Marks, and other related activities.

This definition applies to activities approved or administered either by Big O Tires itself or by the franchisee. It also covers activities that utilize the resources of the National Marketing Program, local franchisee cooperatives, or franchisee associations. Essentially, any activity that pertains to or benefits Big O Tires stores, the Big O Tires system, or the Licensed Marks generally falls under this broad definition of advertising.

For a prospective franchisee, this means that contributions to the National Marketing Program could be used for public relations efforts, alongside more traditional advertising methods. Franchisees should be aware that their advertising fees support a wide range of promotional activities, including those aimed at enhancing the brand's public image. Understanding this broad definition is crucial for franchisees to appreciate how their contributions are being used to support the overall Big O Tires brand and system.