What are 'Big O Brand Tires' as defined by Big O Tires?

According to the 2025 Big O Tires Franchise Disclosure Document, Big O Brand Tires are defined as tires carrying the "Big O" label, and any other brands that Big O Tires subsequently includes in its Big O Brand Tires marketing programs.

For a prospective franchisee, this definition is important because it clarifies what constitutes a Big O Brand Tire, which is central to the franchise's product offerings. Big O Tires franchisees are expected to stock a complete line of Big O private brand tires. The franchisee must stock at least the minimum number of tires designated by Big O Tires, with a majority or other percentage (as designated by Big O Tires) of such inventory consisting of Big O brand tires, Big O exclusive tires, or other brand tires periodically designated by Big O Tires as exclusive to the Big O product screen.

Big O Tires retains the discretion to change the requirements for franchisees generally or for particular areas or circumstances. This means that the specific brands included under the "Big O Brand Tires" umbrella can evolve over time, based on Big O Tires's strategic marketing decisions. Franchisees need to stay informed about these changes to ensure they are offering the correct product mix and complying with Big O Tires's requirements. This also means that Big O Tires has the power to designate what tires are considered exclusive to the Big O product screen.

Overall, the definition of Big O Brand Tires provides Big O Tires with flexibility in its marketing and product strategies, while requiring franchisees to adapt to these changes to maintain compliance and meet customer expectations.