What does Big Frog Custom T Shirts More refer to as 'Intellectual Property'?

According to Big Frog Custom T Shirts More's 2024 Franchise Disclosure Document, Intellectual Property encompasses various elements critical to the brand's identity and operation. Specifically, it includes the Big Frog® and Big Frog Custom T-Shirts & More® trademarks and logo, the company's website, documents, advertisements, photographs, social media content, promotional materials, and the operations manual. These elements collectively represent the assets that franchisees are granted the right to use for establishing and running their Big Frog franchised business.

This definition of Intellectual Property is important for prospective franchisees because it outlines exactly what brand assets they are licensing. Franchisees must adhere to strict guidelines regarding the use of these assets to maintain brand consistency and quality control. Unauthorized use of the Intellectual Property constitutes a significant breach of the franchise agreement, potentially leading to default.

Big Frog Custom T Shirts More retains the right to substitute different marks if it deems beneficial to the system, and will not be liable for any expenses incurred as a result of these changes. Franchisees are also obligated to report any potential infringements or challenges to the Intellectual Property to Big Frog Custom T Shirts More and to assist in protecting these assets. This framework ensures that the brand's Intellectual Property remains protected and consistently represented across all franchise locations.