Can a Big Frog Custom T Shirts More franchisee establish their own website?
Big_Frog_Custom_T_Shirts_More Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
- 12.3.6 Franchisor has established a website that provides information about the System and the products and services offered by the Big Frog brand (the "Website").
Franchisor has sole discretion and control over the Website.
Franchisor shall include links on its Website to Franchisee's Franchised Business premises and contact information.
Franchisee has no ownership or other proprietary rights to Franchisor's website and Franchisee will lose all rights to such listing of Franchisee's location upon expiration or termination of this Agreement for any reason.
Source: Item 22 — CONTRACTS (FDD page 46)
What This Means (2024 FDD)
According to the 2024 Franchise Disclosure Document, Big Frog Custom T Shirts More franchisees are generally prohibited from establishing their own websites. The FDD states that franchisees "shall not establish any website or other listing on the Internet except as provided and specifically permitted herein." This indicates that any online presence must be explicitly approved by Big Frog Custom T Shirts More.
Big Frog Custom T Shirts More maintains a central website for the brand and retains sole control over it. The franchisor includes links on its website to the franchisee's business premises and contact information. While franchisees do not have ownership rights to the franchisor's website, this arrangement ensures brand consistency and allows customers to easily find local Big Frog Custom T Shirts More locations.
Franchisees are required to have and maintain adequate hardware and software to access the internet at the speed required by Big Frog Custom T Shirts More. They must also use the electronic mail account provided by the franchisor and promptly respond to all electronic mail related to the franchised business on a daily basis. This ensures franchisees stay connected with the franchisor and can quickly address customer inquiries or operational needs.
While franchisees cannot create independent websites, they can conduct internet-based advertising and maintain social media accounts linked to the Big Frog Custom T Shirts More brand. This allows franchisees to engage with customers online and promote their local business while adhering to the franchisor's brand standards and guidelines. Franchisees must also pay all fees and expenses for technology required by the Franchise Agreement, including computer hardware, software, internet access, and related licensing fees.