Who directs the Brand Fund for Big Frog Custom T Shirts More?

According to Big Frog Custom T Shirts More's 2024 Franchise Disclosure Document, the Brand Fund is directed by the Franchisor. The Franchisor has the sole discretion to approve or disapprove the creative concepts, materials, and media used in the Brand Fund's programs, including their placement and allocation. The Brand Fund is a national fund established by Big Frog Custom T Shirts More on behalf of the System for national advertising, marketing, and brand development.

Big Frog Custom T Shirts More requires franchisees to contribute a percentage of their monthly Gross Revenue to the Brand Fund, with the Franchisor determining the percentage amount. The franchisor can increase the contribution amount up to a maximum of 1.5% of the franchisee's Gross Revenue. These payments are made in the same manner and at the same time as the royalty fees.

The Brand Fund is intended to maximize general public recognition and acceptance of the Big Frog Custom T Shirts More marks and enhance the collective success of all franchised businesses operating under the System. While Big Frog Custom T Shirts More may contribute to the Brand Fund for outlets they or their affiliates operate, they are not obligated to do so. The franchisor may use the Brand Fund for various advertising, marketing, and promotional activities through different media channels. The Brand Fund will not be used for the franchisor's general operating expenses, except for reasonable administrative costs and overhead related to the Brand Fund's administration and direction.