What water temperature does Big Blue Swim School use for its swim lessons?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant franchises to develop and operate a swim school concept identified by the Marks (defined below) that currently provides, following a proprietary curriculum, swim lessons and skills in approximately 90-degree water to children ranging in age from 3 months to 12 years old (the "Swim School Concept"). We call these swim schools "BIG BLUE Swim Schools." We also might permit other services provided in a swimming pool. In this disclosure document, we refer to your BIG BLUE Swim School as the "School." BIG BLUE Swim Schools operate under the trademarks, service marks, and other commercial symbols we periodically designate, including "BIG BLUE SWIM SCHOOL®" (the "Marks"), and the mandatory specifications, standards, operating procedures, and rules we periodically specify for BIG BLUE Swim Schools ("Brand Standards"). Your School must offer the services and products we specify.
The definition of "Swim School Concept" expressly excludes a swim-related business, whether or not operated under the Marks, whose core activities are anything other than providing swim lessons and skills in approximately 90-degree water to children ranging in age from 3 months to 12 years old, including, for example, competitive swimming in lower-temperature water, coaching and video analysis, laps, and wave pools. We have unrestricted rights over anything that is not encompassed within the definition of "Swim School Concept."
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, the Swim School Concept involves providing swim lessons and skills in water that is approximately 90 degrees Fahrenheit. These lessons are designed for children aged 3 months to 12 years old. The FDD specifies that the definition of the Swim School Concept expressly excludes swim-related businesses whose core activities are anything other than providing swim lessons and skills in approximately 90-degree water to children ranging in age from 3 months to 12 years old. This includes activities like competitive swimming in lower-temperature water, coaching and video analysis, laps, and wave pools.
This requirement to maintain a water temperature of approximately 90 degrees is a key element of the Big Blue Swim School franchise. It ensures consistency across all franchise locations and aligns with the brand's specific approach to teaching swimming skills to young children. This temperature is warmer than typical swimming pools, which often range from 78 to 84 degrees, and is intended to provide a comfortable and safe environment for young children learning to swim.
For a prospective franchisee, this means that maintaining the correct water temperature is not just a suggestion but a mandatory part of the Big Blue Swim School's operating standards. Franchisees will need to invest in and maintain equipment capable of consistently heating the pool water to the specified temperature. They will also need to implement procedures for monitoring and adjusting the water temperature to ensure it remains within the acceptable range. Failing to maintain the required water temperature could be a breach of the franchise agreement and could impact the comfort and safety of students, potentially affecting the reputation and success of the franchise.