Under what trademark does Big Blue Swim School conduct its primary business?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is Big Blue Swim School Franchising, LLC ("we," "us," or "our"). "You" means the entity to which we grant a franchise and, if applicable, development rights. Your owners must sign our "Guaranty and Assumption of Obligations." This means all of our Franchise Agreement's provisions (Exhibit B) also will apply to your owners.
We are an Illinois limited liability company formed on June 27, 2018. Our principal business address is 112 Krog Street NE, Suite D-135, Atlanta, Georgia 30307. We conduct business primarily under our limited liability company name and the "BIG BLUE SWIM SCHOOL®" trademark and under no other name. We have no predecessors. Our direct parent company is Big Blue Swim School Investment Holdings, LLC, which shares our principal business address. Big Blue Swim School Investment Holdings, LLC is owned by L5 Swim Holdings, LLC and Big Blue Swim School HoldCo, LLC, both of which share our principal business address. We have no other parent companies disclosable in this Item. If we have an agent in your state for service of process, we disclose that agent in Exhibit E.
Our affiliate Big Blue Swim School IP, LLC ("Big Blue IP"), whose principal business address is the same as ours, owns the trademarks, operating systems, and other intellectual property we license to franchisees. It licenses that intellectual property to us for use in our franchise program. Big Blue IP has never operated a BIG BLUE Swim School or offered franchises in any line of business. We have no other affiliates currently disclosable in this Item 1.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to the 2025 Big Blue Swim School Franchise Disclosure Document, Big Blue Swim School Franchising, LLC conducts business primarily under its limited liability company name and the "BIG BLUE SWIM SCHOOL®" trademark. The FDD specifies that the swim school concept provides swim lessons and skills in approximately 90-degree water to children ranging in age from 3 months to 12 years old. These swim schools are referred to as "BIG BLUE Swim Schools." They operate under trademarks, service marks, and other commercial symbols, including "BIG BLUE SWIM SCHOOL®".
This means that as a franchisee, you will be operating under the established and recognized "BIG BLUE SWIM SCHOOL®" trademark. This provides a level of brand recognition from the outset. The trademark is a key element of the franchise system, and franchisees are required to adhere to the brand standards and specifications set by Big Blue Swim School to maintain consistency across all locations.
Big Blue Swim School also has an affiliate, Big Blue Swim School IP, LLC, that owns the trademarks, operating systems, and other intellectual property licensed to franchisees. This affiliate licenses the intellectual property to Big Blue Swim School Franchising, LLC for use in the franchise program. This structure is common in franchising, where a separate entity holds the intellectual property assets and licenses them to the operating company.
Prospective franchisees should understand the importance of adhering to the trademark guidelines and brand standards set by Big Blue Swim School. Consistent use of the trademark and adherence to brand standards are crucial for maintaining brand recognition and customer loyalty. Franchisees should also be aware of the relationship between Big Blue Swim School Franchising, LLC and Big Blue Swim School IP, LLC, and how the intellectual property is managed within the franchise system.