Under what trademark does Big Blue Swim School conduct business?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is Big Blue Swim School Franchising, LLC ("we," "us," or "our"). "You" means the entity to which we grant a franchise and, if applicable, development rights. Your owners must sign our "Guaranty and Assumption of Obligations." This means all of our Franchise Agreement's provisions (Exhibit B) also will apply to your owners.
We are an Illinois limited liability company formed on June 27, 2018. Our principal business address is 112 Krog Street NE, Suite D-135, Atlanta, Georgia 30307. We conduct business primarily under our limited liability company name and the "BIG BLUE SWIM SCHOOL®" trademark and under no other name. We have no predecessors. Our direct parent company is Big Blue Swim School Investment Holdings, LLC, which shares our principal business address. Big Blue Swim School Investment Holdings, LLC is owned by L5 Swim Holdings, LLC and Big Blue Swim School HoldCo, LLC, both of which share our principal business address. We have no other parent companies disclosable in this Item. If we have an agent in your state for service of process, we disclose that agent in Exhibit E.
Our affiliate Big Blue Swim School IP, LLC ("Big Blue IP"), whose principal business address is the same as ours, owns the trademarks, operating systems, and other intellectual property we license to franchisees. It licenses that intellectual property to us for use in our franchise program. Big Blue IP has never operated a BIG BLUE Swim School or offered franchises in any line of business. We have no other affiliates currently disclosable in this Item 1.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, the company conducts business primarily under its limited liability company name and the "BIG BLUE SWIM SCHOOL®" trademark. The franchise also operates under trademarks, service marks, and other commercial symbols that they periodically designate, referred to as "Marks." These marks, along with mandatory specifications, standards, operating procedures, and rules, are periodically specified for Big Blue Swim Schools and are known as "Brand Standards."
Prospective franchisees should understand that the right to use the "BIG BLUE SWIM SCHOOL®" trademark and other designated marks is central to operating a Big Blue Swim School franchise. Franchisees must adhere to the Brand Standards set by the company, which include specifications, standards, operating procedures, and rules. This ensures consistency across all Big Blue Swim School locations and helps maintain the brand's reputation.
It is important for potential franchisees to stay updated on any changes to the Marks or Brand Standards, as Big Blue Swim School periodically designates and specifies them. Franchisees are obligated to offer the services and products specified by Big Blue Swim School, ensuring uniformity in the customer experience. Understanding and complying with these trademark and branding requirements is crucial for the success and consistency of the franchise system.