Where is Tracy Stockard based in relation to Big Blue Swim School?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Chief Marketing Officer: Tracy Stockard
Ms. Stockard has been our Chief Marketing Officer since July 2025. From July 2021 to January 2025, Ms. Stockard served as Chief Marketing Officer of Steak n Shake, LLC in Indianapolis, Indiana, and from March 2020 to July 2021, she served as Vice President, Global Group Planning Director at Tracy-Locke in Chicago, Illinois. Ms. Stockard is based in Chicago, Illinois.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 11–12)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, Tracy Stockard, the Chief Marketing Officer, is based in Chicago, Illinois. This means that the executive responsible for the marketing strategies and initiatives of Big Blue Swim School is located in Chicago.
For a prospective franchisee, knowing the location of key executives like the Chief Marketing Officer can provide insights into the operational hubs of the franchise system. It suggests that marketing decisions and support might be centralized around the Chicago area. This could be relevant for franchisees in terms of accessing marketing resources, attending meetings, or understanding regional marketing strategies.
It's worth noting that other key executives are based in different locations, such as the President in Holland, Michigan, and the Chief Executive Officer in Dallas, Texas. The Executive Vice President – Real Estate is also based in Chicago, Illinois. This distributed leadership structure may influence how Big Blue Swim School coordinates its various functions and supports its franchisees across different regions.