What was the total revenue for Big Blue Swim School in 2024?

According to Big Blue Swim School's 2025 Franchise Disclosure Document, the financial statements include the years 2024, 2023, and 2022. While the document contains financial statements audited by an independent auditor, a balance sheet, statements of cash flow, and statements of operation, the specific total revenue figure for 2024 is not explicitly stated. Instead, the FDD provides details on how Big Blue Swim School recognizes revenue, including revenue from franchise fees, royalties, and other services. It also mentions disaggregated revenues and revenues by timing of recognition.

Given the absence of a clear, consolidated revenue number, prospective franchisees should carefully review the provided financial statements and notes. Understanding how Big Blue Swim School recognizes revenue, especially concerning initial franchise fees (which are initially recorded as deferred revenue), is crucial. The FDD details that initial franchise fees are recognized over the term of the franchise agreement, which impacts how revenue is reported in any given year.

To gain a clearer picture, a potential franchisee should consider asking Big Blue Swim School for a detailed breakdown of their 2024 revenues. This request should include specifics on revenue from franchise fees, royalties, market introduction programs, and any other fees or services. Understanding the revenue mix and the factors influencing it will help a franchisee assess the financial health and growth potential of the franchise system.

Furthermore, it would be prudent to inquire about the trends in revenue recognition and how they correlate with the opening of new franchised units. Since the company has historically sustained losses due to the timing of revenue recognition, understanding the trajectory of revenue growth in relation to franchise expansion is vital for making an informed investment decision.