What is the Site Selection Area for a Big Blue Swim School?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
You will operate the School at a specific location that we consider to be acceptable. (We do not "approve" sites; we "accept" them under the circumstances described in Item 11.) If the School's address is unknown when the Franchise Agreement is signed, an acceptable site for the School must be found and secured within 210 days after execution. We will identify in the Franchise Agreement an exclusive Site Selection Area in which the site must be found. We have the right to terminate the Franchise Agreement if the School's site is not found and secured within those 210 days.
Source: Item 12 — TERRITORY (FDD pages 51–55)
What This Means (2025 FDD)
According to the 2025 Big Blue Swim School Franchise Disclosure Document, the Site Selection Area is an exclusive area identified in the Franchise Agreement where the franchisee must find and secure an acceptable site for their school. If the school's address is unknown when the Franchise Agreement is signed, the franchisee has 210 days after the agreement's execution to find and secure a site within this area. Big Blue Swim School retains the right to terminate the Franchise Agreement if a site is not secured within this timeframe.
This Site Selection Area is distinct from the Area of Protection, which is defined after a site is secured. The Area of Protection is expected to be approximately 10 to 15 minutes from the site or the center of the proposed trade area, and Big Blue Swim School determines its precise contours based on streets, highways, and other markers. The franchisee has exclusive rights within the Area of Protection for the Big Blue Swim School concept, meaning no other Big Blue Swim School operating the Swim School Concept can have a physical location there.
For prospective franchisees, this means that identifying and securing a suitable location within the Site Selection Area is a critical first step. Failure to do so within the 210-day window can result in termination of the Franchise Agreement. While the franchisee has exclusive rights within the Area of Protection once established, Big Blue Swim School retains other rights, such as operating Big Blue Swim Schools not operating the Swim School Concept or offering similar services under different trademarks both inside and outside the Area of Protection. Franchisees should carefully consider these factors when evaluating the potential of a specific location.