What is Big Blue Swim School's right to maintain websites other than the System Website?

According to the 2025 FDD, Big Blue Swim School retains the right to maintain websites beyond the primary System Website. They can also offer and sell services and products under their Marks through the System Website, other websites, or any other online platform. This can be done without any payment or obligation to the franchisee.

This provision grants Big Blue Swim School significant control over its online presence and sales channels. It allows them to directly engage with customers and generate revenue through various digital avenues without sharing profits with franchisees. This is a common practice in franchising, where the franchisor seeks to maximize brand exposure and revenue streams.

For a prospective franchisee, this means that Big Blue Swim School can compete directly with them online. While franchisees are responsible for local marketing and operations, the franchisor has the freedom to pursue online sales strategies independently. Franchisees should consider this when evaluating the potential market and revenue projections for their specific location. It is important to understand how the franchisor's online activities might impact their business and to discuss potential conflicts or support mechanisms with Big Blue Swim School during the due diligence process.