Does Big Blue Swim School reserve the right to vary Brand Standards for any franchisee?

According to the 2025 Big Blue Swim School Franchise Disclosure Document, Big Blue Swim School reserves the right to vary Brand Standards or other aspects of the Franchise System for any franchisee as they deem best according to their business judgment. However, franchisees do not have the right to demand a similar variation or accommodation. This allows Big Blue Swim School to adapt the franchise system to different market conditions or individual franchisee circumstances.

This clause provides Big Blue Swim School with significant flexibility in managing its franchise network. It means that a franchisee may not be able to rely on strict uniformity across all Big Blue Swim School locations. While this flexibility can be beneficial in adapting to local market conditions, it also introduces an element of uncertainty for franchisees, as they cannot assume that the Brand Standards will be applied consistently across the board.

This type of clause is not uncommon in franchising, as franchisors often need the ability to make adjustments to the system to respond to changing market dynamics or specific franchisee needs. However, prospective franchisees should carefully consider the implications of such a clause and seek clarification from Big Blue Swim School regarding the circumstances under which Brand Standards may be varied. Understanding the potential for variations and the rationale behind them is crucial for making an informed investment decision.