What is the registration date for the "LESSONBuddy" mark used by Big Blue Swim School?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| MARK | REGISTRATION (R) OR APPLICATION (A) NUMBER | REGISTRATION (R) OR APPLICATION (A) DATE |
|---|---|---|
| "BIG BLUE SWIM | 4,044,476 (R) | 10/25/2011 (R) |
| SCHOOL" (word | ||
| mark) | ||
| "LESSONBuddy" | 4,185,660 (R) | 08/07/2012 (R) |
| (word mark) | ||
| "LIFE'S BIG | 5,247,616 (R) | 07/18/2017 (R) |
| MOMENTS START | ||
| HERE" (word mark) | ||
| "BIG BLUE" (word | 6,289,939 (R) | 03/09/2021 (R) |
| mark) (for | ||
| LessonBuddy) |
Source: Item 13 — TRADEMARKS (FDD pages 55–58)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, the registration date for the "LESSONBuddy" mark is August 7, 2012. This mark is registered with the United States Patent and Trademark Office, as indicated by the "(R)" next to the date in the provided table. Big Blue Swim School owns this principal mark, allowing franchisees to use it in operating their swim schools.
It is important for prospective franchisees to understand that they must adhere to Big Blue Swim School's rules and brand standards when using the "LESSONBuddy" mark. This includes displaying proper trademark notices and obtaining any required fictitious or assumed-name registrations. Franchisees are prohibited from using the mark in ways that deviate from the established brand, such as incorporating it into their business name or modifying it without consent.
Big Blue Swim School retains the right to modify or discontinue the use of any mark, including "LESSONBuddy", if deemed necessary. While the FDD states that Big Blue Swim School does not have federal registrations for all marks, the "LESSONBuddy" mark is federally registered. Franchisees are obligated to comply with any directions from Big Blue Swim School regarding changes to the marks, though the franchisee will not be reimbursed for expenses incurred as a result of these changes.
Furthermore, franchisees must promptly notify Big Blue Swim School of any potential infringements or challenges to the use of the "LESSONBuddy" mark. Big Blue Swim School maintains control over any legal proceedings related to the mark and requires franchisees to cooperate in protecting the company's interests. This ensures that the brand's trademarks are consistently protected and that franchisees operate within the established legal framework.