What does Big Blue Swim School's recommendation and acceptance of a site indicate?

According to Big Blue Swim School's 2025 Franchise Disclosure Document, the recommendation and acceptance of a site by Big Blue Swim School indicates only that they believe the site aligns with characteristics of sites they consider favorable or that have been successful for other Big Blue Swim School locations. This recommendation is based on Big Blue Swim School's current criteria for sites, which includes factors such as population density, demographic characteristics, visibility, traffic flow, competition, accessibility, size, and other physical and commercial characteristics.

However, the FDD makes it clear that this recommendation is not a guarantee of success. The document states that the criteria used to evaluate sites might not accurately reflect the potential of all sites, and demographic or other factors could change, which could alter a site's potential. Therefore, while Big Blue Swim School's recommendation can be a helpful guide, franchisees must still conduct their own thorough evaluation of the site's suitability for their business.

In essence, Big Blue Swim School's acceptance suggests the site meets their minimum standards based on past performance of other locations, but it does not eliminate the franchisee's responsibility to assess the location's viability. Prospective franchisees should not rely solely on Big Blue Swim School's recommendation and should consider seeking independent advice to evaluate the site's potential for success.