What are the price advertising policies for Big Blue Swim School franchisees?

According to the 2025 Big Blue Swim School FDD, Big Blue Swim School has the right to establish price advertising policies for franchisees. These policies may include setting maximum, minimum, or other pricing requirements for the services and products that the Big Blue Swim School sells. These policies extend to national, regional, and local promotions, special offers, and discounts in which some or all Big Blue Swim School locations must participate, provided that these policies are within the limits of the law.

This means that as a franchisee, you may be required to adhere to specific pricing guidelines set by Big Blue Swim School for your services and products. These guidelines could dictate the highest or lowest prices you can charge, or mandate participation in promotional pricing events. This is a fairly standard practice in franchising, allowing the franchisor to maintain brand consistency and manage customer expectations across all locations.

It is important for prospective franchisees to understand the extent to which Big Blue Swim School will control pricing and promotional activities. Franchisees should inquire about the specific pricing policies, how often they are updated, and the flexibility they have in setting prices in their local market. Understanding these policies is crucial for assessing the potential profitability and operational control a franchisee will have.