What are the potential purposes of the System Website for the Big Blue Swim School network?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
We or our designees may establish a website or series of websites (with or without restricted access) for the BIG BLUE Swim School network: (1) to advertise, market, identify, and promote BIG BLUE Swim Schools, the services and products they offer, and/or the BIG BLUE Swim School franchise opportunity; (2) to help us operate the BIG BLUE Swim School network; and/or (3) for any other purposes we deem appropriate for BIG BLUE Swim Schools or other business activities in which we engage (collectively, the "System Website"). The System Website need not provide you with a separate interior webpage or "micro-site" referencing your School. You must give us the information and materials we request for you to participate in the System Website. In doing so, you represent that they are accurate and not misleading and do not infringe another party's rights. We will own all intellectual property and other rights in the System Website and all information it contains, including domain names or URL, the log of "hits" by visitors, any personal or business data visitors supply, and all information relating to the School's customers (collectively, the "Data").
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, the System Website may serve multiple purposes for the Big Blue Swim School network. These include advertising, marketing, identifying, and promoting Big Blue Swim Schools, along with the services and products they offer, and the Big Blue Swim School franchise opportunity itself. This indicates that the website is a key tool for attracting both customers and potential franchisees.
Additionally, the System Website can help Big Blue Swim School operate its network more effectively. The franchisor also reserves the right to use the System Website for any other purposes they deem appropriate for Big Blue Swim Schools or other business activities they engage in. This broad clause gives Big Blue Swim School flexibility to adapt the website's function as needed.
Big Blue Swim School does not have to provide franchisees with a separate interior webpage or "micro-site" referencing their specific school. Franchisees are required to provide information and materials for the System Website as requested by Big Blue Swim School, ensuring the information is accurate, not misleading, and does not infringe on any third-party rights. Big Blue Swim School retains ownership of all intellectual property and data related to the System Website, including domain names, visitor data, and customer information.