When will Big Blue Swim School permanently terminate a franchisee's access to the System Website?

According to Big Blue Swim School's 2025 Franchise Disclosure Document, upon termination or expiration of the Franchise Agreement, a franchisee must immediately cease using or operating any Digital Marketing and Social Media related to the School or the Marks. The franchisee is required to take all action required to disable Digital Marketing and Social Media accounts, and cancel all rights in and to any accounts for such Digital Marketing and Social Media, unless Big Blue Swim School requests the franchisee to assign them to Big Blue Swim School. This means that access to the System Website, which Big Blue Swim School may establish to advertise and market Big Blue Swim Schools, will be permanently terminated at the same time.

This requirement ensures that franchisees no longer associated with the Big Blue Swim School brand do not continue to represent themselves as part of the franchise system. This protects the brand's integrity and prevents potential confusion among customers. The franchisee is responsible for taking immediate action to disable all digital marketing and social media accounts to ensure a clean break from the Big Blue Swim School system.

It is important to note that Big Blue Swim School retains the right to request the assignment of these digital assets. This could be to maintain continuity in online presence or to repurpose the accounts for other franchisees or company-owned locations. Franchisees should be prepared to comply with this request if it is made. This is a fairly standard practice in franchising, as franchisors need to maintain control over their brand and online presence.