What is the name of the proprietary operating software that Big Blue Swim School provides to franchisees?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
ranchise Agreement Section 8)
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- Let you use our confidential information, some of which constitutes trade secrets under applicable law (the "Confidential Information"), including our proprietary operating software called LESSONBuddy. (Franchise Agreement Sections 5.C., 7.E, and 9; SaaS Agreement) We will defend you against any claim that this software infringes a patent or copyright in the United States. (SaaS Agreement Section 7(a))
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- Maintain a Brand Fund for advertising, marketing, research and development, public relations, social-media management, lead-generation, and customerrelationship management programs, materials, and activities we deem appropriate to enhance, promote, and protect the BIG BLUE Swim School brand and franchise system. We describe the Brand Fund and other advertising activities below. (Franchise Agreement Section 13.B)
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- Periodically inspect and monitor the School's operation. (Franchise Agreement Section 15.A)
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Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 37–51)
What This Means (2025 FDD)
According to the 2025 Big Blue Swim School FDD, franchisees are allowed to use the franchisor's confidential information, including their proprietary operating software called LESSONBuddy. Big Blue Swim School states that this confidential information constitutes trade secrets under applicable law.
Big Blue Swim School will defend franchisees against any claim that the LESSONBuddy software infringes on a patent or copyright in the United States. This protection is a significant benefit, as it shields franchisees from potential legal liabilities associated with the software's use.
In addition to LESSONBuddy, franchisees must obtain and use the computer hardware and software, point-of-sale system, communications services and equipment, computer-related accessories, peripheral equipment, tablets, smart phones, web-based scheduling, reservation, and payment systems, and other online and digital systems and Apps that Big Blue Swim School periodically specifies. The franchisee must use these computer systems to input and access information about their revenue and operations.