What is the landlord acknowledging regarding the Big Blue Swim School brand's value?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
- G. Landlord acknowledges that the value of the BIG BLUE SWIM SCHOOL® brand is derived from the ability to provide uniform products and services and the uniform appearance of its brand, signs, store concept and leasehold improvements. As a result, Landlord shall, without charge, permit Tenant to comply with standard changes and updates by BBSS to its brand, signs, store concept and leasehold improvements; provided that such changes and updates are not in violation of the terms of the Lease. In the event
that Landlord approval for such changes and updates is required under the Lease, such approval shall not be unreasonably withheld.
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to the 2025 FDD, the landlord acknowledges the value of the Big Blue Swim School brand. Specifically, the landlord recognizes that the brand's value is based on the ability to provide consistent products and services, along with a uniform appearance in its branding, signage, store design, and leasehold improvements.
This acknowledgment has practical implications for a Big Blue Swim School franchisee. The landlord agrees to allow the franchisee to make standard changes and updates to the brand, signs, store concept, and leasehold improvements without charge, as long as these changes don't violate the lease terms. If landlord approval is required for these changes under the lease, the landlord agrees not to unreasonably withhold such approval.
This clause protects the franchisee's ability to maintain brand standards and make necessary updates to keep the Big Blue Swim School location current. It also ensures that the landlord recognizes the importance of these brand elements to the success of the business. This is a beneficial clause for the franchisee, as it provides some assurance that they will be able to maintain the brand's standards without facing undue resistance from the landlord.