What is included in the Big Blue Swim School's 'Franchise System' that franchisees are required to use?

According to the 2025 Big Blue Swim School FDD, the Franchise System includes the business system, business formats, methods, procedures, designs, layouts, trade dress, standards, specifications, and Marks. Big Blue Swim School and its affiliates may periodically improve, further develop, and otherwise modify these elements. Franchisees are required to operate their Big Blue Swim School using this Franchise System.

This means that franchisees must adhere to the specific ways Big Blue Swim School has established for running the swim school, including the layout and design of the facility, the methods for teaching swim lessons, and the standards for operating the business. The 'Marks' refer to the trademarks, service marks, and commercial symbols associated with Big Blue Swim School, such as the name and logo, which franchisees are licensed to use.

It is important for prospective franchisees to understand that Big Blue Swim School retains the right to modify the Franchise System over time. This could involve changes to the curriculum, operational procedures, or branding elements. Franchisees are obligated to implement these changes to maintain consistency across the Big Blue Swim School system. This requirement ensures that all locations operate under a unified brand and standard, which can be beneficial for brand recognition and customer experience.