How must Big Blue Swim School franchisees communicate with the School's customers?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
ull capacity. We always have the right to approve or disapprove in advance all items and services to be used or sold by the School. We may withdraw our approval of previously-authorized products and services;
- (2) sales, marketing, advertising, and promotional programs and the materials and media used in those programs, including participating in and complying with the requirements of any special advertising, marketing, and promotional programs we periodically specify;
- (3) adequate staffing levels to operate the School in compliance with Brand Standards, appearance of School personnel, conducting criminal background checks and due diligence on the School's employees (although you alone will review the results and make employment decisions on the basis of those results), and courteous service to customers. However, you have sole responsibility and authority for your labor relations and employment practices, including, among other things, employee selection, promotion, termination, hours worked, rates of pay, benefits, work assigned, discipline, adjustment of grievances and complaints, and working conditions. School employees are exclusively
under your control at the School. You must communicate clearly with School employees in your employment agreements, human resources manuals, written and electronic correspondence, paychecks, and other materials that you (and only you) are their employer and that we, as the franchisor of BIG BLUE Swim Schools, and our affiliates are not their employer or joint employer and do not engage in any employer-type activities (including those described above) for which only franchisees are responsible.
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to the 2025 Big Blue Swim School Franchise Disclosure Document, franchisees must ensure courteous service to customers. Franchisees are also expected to make consistent marketing efforts in their community to attract customers, including through permitted media advertising, direct mail, online advertising, social media marketing and networking, and the use of in-School promotional materials. To retain customers, franchisees must provide high-quality services and adhere strictly to the Franchise System and Big Blue Swim School's Brand Standards.
Big Blue Swim School emphasizes the importance of franchisees maintaining Brand Standards to ensure a consistent and positive customer experience. While the franchisor retains the right to modify these Brand Standards, franchisees are responsible for the day-to-day compliance with these standards. This includes aspects of the School's operation and maintenance that impact the goodwill associated with the Big Blue Swim School brand.
In practical terms, this means franchisees must actively engage in marketing and advertising efforts to attract new customers, while also focusing on providing excellent service and maintaining the standards set by the franchisor to retain existing customers. The FDD highlights that the success of a Big Blue Swim School franchise depends on both attracting and retaining customers through consistent marketing and high-quality service.