Are franchisees committed to maintaining Brand Standards for their Big Blue Swim School?

According to the 2025 Big Blue Swim School Franchise Disclosure Document, franchisees acknowledge their commitment to maintaining the Brand Standards. This commitment is a condition of being granted the franchise. Franchisees are expected to provide high-quality services and strictly adhere to the Franchise System and Brand Standards to retain customers.

Brand Standards encompass various aspects of the Big Blue Swim School's operation and maintenance that impact the goodwill associated with the brand, marks, and franchise system. These standards may direct any aspect of the school's operation. While Big Blue Swim School retains the right to modify these standards, franchisees are responsible for the day-to-day control of the school's operation and compliance with the Brand Standards.

Franchisees must comply with all Brand Standards, as modified by Big Blue Swim School, as if they were part of the franchise agreement. Franchisees cannot offer, sell, or provide any unauthorized services or products at the school and must offer, sell, and provide all services and products that Big Blue Swim School prescribes. Big Blue Swim School may change these services and products based on various considerations and from market to market. Franchisees also agree to maintain the condition and appearance of their school according to Brand Standards, including regular cleaning, repainting, redecorating, and necessary repairs.