Is a Big Blue Swim School franchisee permitted to use the Big Blue Swim School mark in their email address?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
- (14) communicating with the School's customers only through branded mobile Apps, branded email domains, online brand-reputation-management sites, or other channels we expressly designate and only for purposes related to the School's operation;
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to the 2025 Big Blue Swim School Franchise Disclosure Document, franchisees are limited in how they can use the Big Blue Swim School marks. Specifically, franchisees can only communicate with customers through branded email domains that Big Blue Swim School expressly designates.
This means that franchisees must adhere to the specific email formats and domains approved by Big Blue Swim School for all communications with customers. This requirement ensures brand consistency and helps maintain the image and goodwill of the Big Blue Swim School brand.
Therefore, a franchisee's ability to use the Big Blue Swim School mark in their email address is contingent on whether the franchisor has expressly designated and branded that email domain for franchisee use. Franchisees should confirm the approved email communication channels and branding standards with Big Blue Swim School to ensure compliance.