In the Big Blue Swim School Franchise Agreement, what date is considered the 'Effective Date'?

According to the 2025 Big Blue Swim School Franchise Disclosure Document, the Effective Date of the Franchise Agreement is the date set forth next to the franchisor's signature on the agreement. This date marks the commencement of the franchise relationship and triggers several important deadlines and obligations for both the franchisee and Big Blue Swim School.

For example, the franchise term lasts for ten years from the first day the Big Blue Swim School location opens to the public. Additionally, the franchisee has 210 days from the Effective Date to find and secure an acceptable site for their swim school within the exclusive geographical area outlined in Exhibit A of the Franchise Agreement. This is referred to as the Site Selection Period.

Furthermore, the Effective Date is relevant in the context of transferring the franchise. Several conditions related to the transfer, such as payment of fees and compliance with the agreement, are assessed relative to the proposed effective date of the transfer. Also, certain post-termination obligations, such as non-solicitation agreements, are calculated from the effective date of termination or expiration of the agreement. Therefore, understanding the Effective Date is crucial for a Big Blue Swim School franchisee to manage their obligations and timelines under the Franchise Agreement.