On what criteria will Big Blue Swim School base its recommendation of potential School sites?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Recommendation of a School's site will be based on our then-current criteria for BIG BLUE Swim School sites, including, without limitation, population density and other demographic characteristics, visibility, traffic flow, competition, accessibility, ingress and egress, size, and other physical and commercial characteristics.
- 4.B.3 We will not unreasonably withhold our acceptance of a site if, in our experience and based on the factors outlined above, the proposed site is not inconsistent with sites that we regard as favorable or that otherwise have been successful sites in the past for BIG BLUE Swim Schools.
However, we have the absolute right to reject any site not meeting our criteria or to require you to acknowledge in writing that a site you prefer is accepted but not recommended due to its incompatibility with certain factors that bear on a site's suitability as a location for a BIG BLUE Swim School.
- 4.B.4 You must evaluate and ultimately approve the selection of the School's site.
Our recommendation and acceptance of a site indicates only that we believe the site is not inconsistent with sites that we regard as favorable or that otherwise have been successful sites in the past for BIG BLUE Swim Schools.
Applying criteria appearing effective with other sites might not accurately reflect the potential of all sites, and demographic or other factors included in or excluded from our criteria could change, altering a site's potential.
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, the recommendation of a school site will be based on the franchisor's current criteria for Big Blue Swim School sites. These criteria include several factors that are important for the success of the franchise.
The factors considered by Big Blue Swim School include population density, demographic characteristics, visibility, traffic flow, competition, accessibility, ingress and egress, size, and other physical and commercial characteristics. These criteria help Big Blue Swim School assess the potential of a site to attract customers and generate revenue.
However, the document also states that Big Blue Swim School has the absolute right to reject any site that does not meet their criteria. They may also require the franchisee to acknowledge in writing that a preferred site is accepted but not recommended due to incompatibility with certain factors. The franchisor also states that their recommendation and acceptance of a site only indicates that they believe the site is not inconsistent with sites that they regard as favorable or that otherwise have been successful sites in the past for Big Blue Swim Schools. This means that the franchisee is ultimately responsible for evaluating and approving the site selection, and that applying criteria appearing effective with other sites might not accurately reflect the potential of all sites, and demographic or other factors included in or excluded from their criteria could change, altering a site's potential.