What does Big Blue Swim School consider to be Confidential Information?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Our Operations Manual and other materials contain our and our affiliates' Confidential Information (some of which are trade secrets under applicable law). Confidential Information includes our proprietary School curriculum; layouts, designs, and other Plans for BIG BLUE Swim Schools; methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, and knowledge and experience used in developing and operating BIG BLUE Swim Schools; the standards, processes, information, and technologies involved in creating, developing, operating, maintaining, and enhancing digital and other sales platforms, Apps, and Loyalty Program Media; marketing research and promotional, marketing, and advertising programs for BIG BLUE Swim Schools; strategic plans, including expansion strategies and targeted demographics; knowledge of specifications for and suppliers of, and methods of ordering, certain Operating Assets, services, products, materials, and supplies that BIG BLUE Swim Schools use and sell; knowledge of operating results and financial performance of BIG BLUE Swim Schools other than your School; customer solicitation, communication, and retention programs, along with data and information used or generated in connection with those programs; and information generated by, or used or developed in, operating your School, including Consumer Data, and any other information contained in the Computer System or LESSONBuddy or that visitors (including you) provide to the System Website.
Source: Item 14 — PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION (FDD pages 58–59)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, Confidential Information encompasses a wide array of proprietary assets and knowledge crucial to the brand's operations. This includes the swim school's curriculum, layouts, designs, and other plans for Big Blue Swim School locations. It also extends to the methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, and overall knowledge and experience used in developing and operating the swim schools.
Confidential Information also includes the standards, processes, information, and technologies involved in creating, developing, operating, maintaining, and enhancing digital and other sales platforms, Apps, and Loyalty Program Media. Furthermore, it covers marketing research and promotional, marketing, and advertising programs, strategic plans (including expansion strategies and targeted demographics), knowledge of specifications for and suppliers of operating assets, services, products, materials, and supplies, and knowledge of operating results and financial performance of Big Blue Swim Schools other than the franchisee's own school.
Big Blue Swim School also considers customer-related information to be confidential, including customer solicitation, communication, and retention programs, along with data and information used or generated in connection with those programs. Finally, information generated by, or used or developed in, operating the franchisee's school, including Consumer Data, and any other information contained in the Computer System or LESSONBuddy or that visitors provide to the System Website is considered confidential. Franchisees must comply with all laws governing the use, protection, and disclosure of Consumer Data and must notify Big Blue Swim School immediately if there is a data security incident at their school.