When did Chris DeJong co-found the Big Blue Swim School concept?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. DeJong has been our President since July 2018 and has been head of franchise operations since February 2024. He also was Chief Marketing Officer of Big Blue Swim School, LLC in Chicago, Illinois from January 2017 until August 2021. He co-founded the BIG BLUE Swim School concept in January 2011 and was its Co-President from January 2011 until January 2017. Big Blue Swim School, LLC is our affiliate which operates BIG BLUE Swim Schools across 6 states. Mr. DeJong is based in Holland, Michigan.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 11–12)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, Chris DeJong co-founded the Big Blue Swim School concept in January 2011. From January 2011 until January 2017, Mr. DeJong served as Co-President. Since July 2018, he has been the President of Big Blue Swim School. In February 2024, Mr. DeJong took on the role of head of franchise operations.
As Co-Founder and President, DeJong's experience is critical to the franchise system. His involvement since the inception of the Big Blue Swim School concept suggests a deep understanding of the brand, its operations, and its market positioning. His current role as head of franchise operations further emphasizes his influence on the growth and success of the franchise.
For prospective franchisees, this indicates that the leadership has been intimately involved with the brand from its beginning. Franchisees may find reassurance in knowing that the President and head of franchise operations has extensive knowledge of the Big Blue Swim School concept, potentially providing valuable support and guidance.