When did Chris DeJong become head of franchise operations for Big Blue Swim School?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. DeJong has been our President since July 2018 and has been head of franchise operations since February 2024. He also was Chief Marketing Officer of Big Blue Swim School, LLC in Chicago, Illinois from January 2017 until August 2021. He co-founded the BIG BLUE Swim School concept in January 2011 and was its Co-President from January 2011 until January 2017. Big Blue Swim School, LLC is our affiliate which operates BIG BLUE Swim Schools across 6 states. Mr. DeJong is based in Holland, Michigan.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 11–12)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, Chris DeJong has been the head of franchise operations since February 2024. In addition to this role, Mr. DeJong has held the position of President since July 2018. He also served as Chief Marketing Officer of Big Blue Swim School, LLC from January 2017 to August 2021.
Prior to his role as CMO, Mr. DeJong co-founded the Big Blue Swim School concept in January 2011 and served as Co-President from January 2011 to January 2017. His extensive history with the company provides him with a deep understanding of the brand and its operations.
For a prospective franchisee, this indicates that the head of franchise operations has a long-standing involvement with Big Blue Swim School, from its inception to its current franchising model. This could be beneficial as he possesses a comprehensive understanding of the company's history, operations, and brand standards, which may translate to more informed and effective leadership in guiding franchisees.