How will the Brand Fund be used in relation to the Big Blue Swim School System Website?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
for that Calculation Period.
We will direct all programs the Brand Fund finances, with sole control over and ownership of all creative and business aspects of the Fund's activities. The Brand Fund may pay for, among other things, preparing, producing, and placing video, audio, and written materials, digital marketing, and Social Media; developing, maintaining, and administering one or more System Websites; administering national, regional, and multi-regional marketing and advertising programs, including purchasing trade journal, direct mail, and other media advertising and using advertising, promotion, and marketing agencies and other advisors to provide assistance; implementing and supporting franchisees' local market introduction programs; establishing regional and national promotions and partnerships and hiring spokespersons to promote the BIG BLUE Swim School brand; supporting public relations, market research, and other advertising, promotion, marketing, and brand-related activities; creating and implementing customersatisfaction surveys; organizing and hosting franchisee conferences, conventions, and meetings; and supporting and hosting charitable or nonprofit events and community-based activities.
The Brand Fund may advertise locally, regionally, and/or nationally in printed and on other tangible materials, on radio or television, and/or on the Internet, as we think best. We and/or an outside regional or national advertising agency will produce all advertising and marketing. The Brand Fund periodically may give you sample Marketing Materials at no cost. We may sell you multiple copies of Marketing Materials at our direct production costs, plus any related shipping, handling, and storage charges.
We will account for the Brand Fund separately from our other funds (although we need not keep Brand Fund contributions in a separate bank account) and will not use the Brand Fund for any of our general operating expenses. However, the Brand Fund may reimburse us and our affiliates for the reasonable salaries and benefits of personnel who manage and administer, or
otherwise provide assistance or services to, the Brand Fund; the Brand Fund's administrative costs; travel-related expenses of personnel while they are on Brand Fund business; meeting costs; overhead relating to Brand Fund business; and other expenses we and our affiliates incur administering or directing the Brand Fund and its programs, including conducting market research, preparing Marketing Materials, collecting and accounting for Brand Fund contributions, paying taxes due on Brand Fund contributions we receive;
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, the Brand Fund may be used to develop, maintain, and administer one or more System Websites. The System Website is designed to advertise, market, identify, and promote Big Blue Swim Schools, their services and products, and the franchise opportunity itself.
The Brand Fund can finance various digital marketing efforts, including preparing video, audio, and written materials, managing social media, and other online marketing activities. The System Website may not provide franchisees with a separate webpage referencing their specific school. Franchisees are required to provide information and materials for participation in the System Website, ensuring the information is accurate, not misleading, and doesn't infringe on another party's rights.
Big Blue Swim School retains ownership of all intellectual property and data related to the System Website, including domain names, visitor data, and customer information. The Brand Fund is centrally controlled by Big Blue Swim School, giving them sole authority over the creative and business aspects of the Fund's activities. This includes the right to use the System Website for any purposes they deem appropriate for Big Blue Swim Schools or other business activities.