Can the Big Blue Swim School Brand Fund be used for customer-satisfaction surveys?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
We will direct all programs the Brand Fund finances, with sole control over and ownership of all creative and business aspects of the Fund's activities. The Brand Fund may pay for, among other things, preparing, producing, and placing video, audio, and written materials, Digital Marketing, and Social Media; developing, maintaining, and administering one or more System Websites; administering national, regional, and multi-regional marketing and advertising programs, including, without limitation, purchasing trade journal, direct mail, and other media advertising and using advertising, promotion, and marketing agencies and other advisors to provide assistance; implementing and supporting franchisees' local market introduction programs; establishing regional and national promotions and partnerships and hiring spokespersons to promote the BIG BLUE Swim School brand; supporting public relations, market research and development, and other advertising, promotion, marketing, and brand-related activities; creating and implementing customer-satisfaction surveys; organizing and hosting franchisee conferences, conventions, and meetings; and supporting and hosting charitable or nonprofit events and community-based activities.
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to the 2025 Big Blue Swim School Franchise Disclosure Document, the Brand Fund can be used for creating and implementing customer-satisfaction surveys. Big Blue Swim School maintains sole control over the Brand Fund's activities. The principal purposes of the Brand Fund are to maximize recognition of the Marks, increase patronage of Big Blue Swim Schools, and enhance, promote, and protect the Big Blue Swim School brand and Franchise System.
This means that a portion of the contributions made by franchisees to the Brand Fund may be allocated to conducting surveys that gauge customer satisfaction. These surveys can provide valuable insights into the customer experience and help Big Blue Swim School identify areas for improvement. The surveys also enable Big Blue Swim School to maintain and improve brand standards.
While Big Blue Swim School aims to use the Brand Fund to benefit all locations, the FDD clarifies that there's no guarantee that the funds spent in a specific area will be equal to the contributions from Big Blue Swim Schools operating in that area. Furthermore, Big Blue Swim School can modify or even terminate the Brand Fund, which could impact the availability of resources for customer-satisfaction surveys.