What is the application date for the "BOLD BLUE" mark for Big Blue Swim School?
Big_Blue_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| MARK | REGISTRATION (R) OR APPLICATION (A) NUMBER | REGISTRATION (R) OR APPLICATION (A) DATE |
|---|---|---|
| "BB" and Design | ||
| 6,591,772 (R) | 12/14/2021 (R) | |
| "BIG BLUE SWIM | 6,591,773 (R) | 12/14/2021 (R) |
| SCHOOL" and | ||
| Design | ||
| "BIG BLUE SWIM | 6,755,215 (R) | 06/07/2022 (R) |
| SCHOOL" and | ||
| Design | ||
| "THE BIG | 6,815,389 (R) | 08/09/2022 (R) |
| MOMENTS | ||
| JOURNEY" (word | ||
| mark) | ||
| "MY SPLASH | 90,498,412 (R) | 02/25/2025 (R) |
| ZONE" (word mark) | ||
| "IN YOUR LANE" | 99162663 (A) | April 30, 2025 (A) |
| (word mark) | ||
| "BIG BLUE" (word | 99153345 (A) | 04/24/2025 (A) |
| mark) (for class | ||
| name) | ||
| "BOLD BLUE" | 99153336 (A) | 04/24/2025 (A) |
| (word mark) | ||
| "BABY BLUE" | 99151942 (A) | 04/23/2025 (A) |
| (word mark) | ||
| "BRIGHT BLUE" | 99153275 (A) | 04/24/2025 (A) |
| (word mark) |
Source: Item 13 — TRADEMARKS (FDD pages 55–58)
What This Means (2025 FDD)
According to Big Blue Swim School's 2025 Franchise Disclosure Document, the application date for the "BOLD BLUE" mark is April 24, 2025. This mark, like several others listed, is currently under application rather than fully registered with the United States Patent and Trademark Office (USPTO). This means that while Big Blue Swim School has taken steps to secure the trademark, it has not yet been granted full legal protection.
As a prospective franchisee, it's important to understand the implications of using a trademark that is still in the application phase. While Big Blue Swim School intends to use the "BOLD BLUE" mark in commerce, the absence of a federal registration means the mark lacks the full legal benefits and rights of a registered trademark. There is a risk that the application could be challenged or denied, potentially requiring franchisees to switch to an alternative trademark.
Big Blue Swim School states that if their right to use the marks is challenged, franchisees may have to change to an alternative trademark, which may increase expenses. While Big Blue Swim School intends to renew their registered marks if they remain important to the brand, the "BOLD BLUE" mark does not yet have this protection. Franchisees should be aware of this and factor in the potential costs and disruptions associated with rebranding if the trademark application is unsuccessful.
It is also important to note that franchisees must adhere to Big Blue Swim School's brand standards when using any of the marks, including proper trademark notices. Franchisees are required to notify Big Blue Swim School immediately of any potential infringement or challenges to the use of the marks. Big Blue Swim School and Big Blue IP retain exclusive control over any legal proceedings related to the trademarks, and franchisees are obligated to cooperate in protecting the marks.