What was the total amount spent on advertising and promotion expenses for Big Air Trampoline Park?
Big_Air_Trampoline_Park Franchise · 2025 FDDAnswer from 2025 FDD Document
mprovement and Franchisee shall cooperate with Franchisor in securing such rights. Franchisor may also consider such Improvements as the property and Trade Secrets of Franchisor. In return, Franchisor shall authorize Franchisee to utilize any Improvement that may be developed by other franchisees and is authorized generally for use by other franchisees.
11. ADVERTISING AND PROMOTION
- 11.1 Franchisee acknowledges that local advertising is required to advise the public of the Big Air Trampoline Business. For the first 30 days prior to Franchisee's Projected Opening Date ("Start-Up Advertising and Promotions Period") and continuing through the first 90 days after Franchisee opens Franchisee's Big Air Trampoline Business, Franchisee will spend a total of Sixty Thousand Dollars ($60,000.00) on promotional advertising, marketing, and public relations efforts within the Territory ("Start-Up Advertising and Promotions Expense"). Of the Start-Up Advertising and Promotions Expense, at least Ten Thousand Dollars ($10,000) will be spent on promotional advertising, marketing and public relations efforts within the Territory on Franchisee's grand opening. Upon the expiration of the Start-Up Advertising and Promotions Period, and during the remaining Term, Franchisee shall spend a minimum of the greater of 2% of the Gross Revenues for the preceding month or $5,000 per month ("Individual Advertising Expense") for advertising and promotion within the Territory. Franchisee may not advertise outside its Territory without Franchisor's approval, which may be granted or withheld in Franchisor's sole discretion. Franchisee will receive dollar-for-dollar credit up to 2% of Gross Revenues for the preceding month against this obligation for all contributions that Franchisee makes to a Local Advertising Cooperative in accordance with Section 11.10.
Source: Item 23 — RECEIPT (FDD pages 53–255)
What This Means (2025 FDD)
Based on the 2025 FDD, Big Air Trampoline Park franchisees are required to spend money on advertising and promotion, but the FDD does not state the total amount spent on advertising and promotion expenses by the company. However, the FDD does outline the franchisee's obligations for advertising expenses.
For the first 30 days before opening and 90 days after opening their Big Air Trampoline Park, franchisees must spend $60,000 on promotional advertising, marketing, and public relations. At least $10,000 of this amount must be spent on grand opening promotions. After this initial period, franchisees must spend a minimum of either 2% of the previous month's gross revenues or $5,000 per month, whichever is greater, on local advertising.
Additionally, franchisees must contribute 1% of their gross revenues to the National Marketing and Promotions Fund, which the franchisor can increase to 3% with 30 days' notice. These funds are used for system-wide advertising and promotional activities. The FDD also mentions the possibility of forming a Local Advertising Cooperative in areas with multiple Big Air Trampoline Park locations, where franchisees may contribute between 1% and 2% of gross revenues, which can be credited towards their individual advertising expense.