What is the Start-Up Advertising and Promotions Expense for a Big Air Trampoline Park franchise?
Big_Air_Trampoline_Park Franchise · 2025 FDDAnswer from 2025 FDD Document
mprovement and Franchisee shall cooperate with Franchisor in securing such rights. Franchisor may also consider such Improvements as the property and Trade Secrets of Franchisor. In return, Franchisor shall authorize Franchisee to utilize any Improvement that may be developed by other franchisees and is authorized generally for use by other franchisees.
11. ADVERTISING AND PROMOTION
- 11.1 Franchisee acknowledges that local advertising is required to advise the public of the Big Air Trampoline Business. For the first 30 days prior to Franchisee's Projected Opening Date ("Start-Up Advertising and Promotions Period") and continuing through the first 90 days after Franchisee opens Franchisee's Big Air Trampoline Business, Franchisee will spend a total of Sixty Thousand Dollars ($60,000.00) on promotional advertising, marketing, and public relations efforts within the Territory ("Start-Up Advertising and Promotions Expense"). Of the Start-Up A
Source: Item 23 — RECEIPT (FDD pages 53–255)
What This Means (2025 FDD)
According to Big Air Trampoline Park's 2025 Franchise Disclosure Document, franchisees are required to allocate a specific amount for advertising and promotions during the initial phase of their business. This is referred to as the "Start-Up Advertising and Promotions Expense."
For the 30 days leading up to the projected opening date and continuing for 90 days after the opening, franchisees must spend a total of $60,000 on promotional advertising, marketing, and public relations efforts within their designated territory. A minimum of $10,000 of this amount must be specifically allocated to promotional activities related to the grand opening of the Big Air Trampoline Park location.
Following this initial start-up period, franchisees are then obligated to spend a minimum of either 2% of the Gross Revenues from the preceding month or $5,000 per month, whichever is greater, on advertising and promotion within their territory. This ongoing expense is termed the "Individual Advertising Expense." These advertising requirements ensure that each Big Air Trampoline Park location receives adequate local promotion to build brand awareness and attract customers.