What is the definition of the 'Start-Up Advertising and Promotions Period' for a Big Air Trampoline Park franchise?
Big_Air_Trampoline_Park Franchise · 2025 FDDAnswer from 2025 FDD Document
mprovement and Franchisee shall cooperate with Franchisor in securing such rights. Franchisor may also consider such Improvements as the property and Trade Secrets of Franchisor. In return, Franchisor shall authorize Franchisee to utilize any Improvement that may be developed by other franchisees and is authorized generally for use by other franchisees.
11. ADVERTISING AND PROMOTION
- 11.1 Franchisee acknowledges that local advertising is required to advise the public of the Big Air Trampoline Business. For the first 30 days prior to Franchisee's Projected Opening Date ("Start-Up Advertising and Promotions Period") and continuing through the first 90 days after Franchisee opens Franchisee's Big Air Trampoline Business, Franchisee will spend a total of Sixty Thousand Dollars ($60,000.00) on promotional advertising, marketing, and public relations efforts within the Territory ("Start-Up Advertising and Promotions Expense"). Of the Start-Up Advertising and Promotions Expense, at least Ten Thousand Dollars ($10,000) will be spent on promotional advertising, marketing and public relations efforts within the Territory on Franchisee's grand opening. Upon the expiration of the Start-Up Advertising and Promotions Period, and during the remaining Term, Franchisee shall spend a minimum of the greater of 2% of the Gross Revenues for the preceding month or $5,000 per month ("Individual Advertising Expense") for advertising and promotion within the Territory. Franchisee may not advertise outside its Territory without Franchisor's approval, which may be granted or withheld in Franchisor's sole discretion.
Source: Item 23 — RECEIPT (FDD pages 53–255)
What This Means (2025 FDD)
According to the 2025 FDD, the Start-Up Advertising and Promotions Period for a Big Air Trampoline Park franchise is defined as the 30 days prior to the franchisee's projected opening date and continues for the first 90 days after the franchise opens. During this period, the franchisee is required to spend a total of $60,000 on promotional advertising, marketing, and public relations efforts within their territory. At least $10,000 of this amount must be specifically allocated to the grand opening.
This initial advertising and promotion period is crucial for creating awareness and attracting customers to the new Big Air Trampoline Park location. The $60,000 expenditure ensures a strong launch and helps establish the business in the local market. The grand opening investment is particularly important for generating initial excitement and drawing in a large crowd.
After the Start-Up Advertising and Promotions Period concludes, the franchisee must continue to invest in local advertising. The amount is the greater of 2% of the previous month's gross revenues or $5,000 per month. This ongoing investment is essential for maintaining visibility and attracting new customers throughout the term of the franchise agreement. Franchisees need to budget accordingly for both the initial start-up advertising and the ongoing monthly advertising expenses to ensure the sustained success of their Big Air Trampoline Park business.
It is important to note that the franchisee cannot advertise outside their territory without the franchisor's approval, and certain expenditures, such as employee salaries and in-store materials, do not qualify as local advertising unless pre-approved by the franchisor. This ensures that advertising efforts are aligned with the Big Air Trampoline Park brand standards and are effective in reaching the target audience.