What is the definition of 'Customer Data' in the context of a Big Air Trampoline Park franchise?
Big_Air_Trampoline_Park Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.16 In the operation of the Big Air Trampoline Business, Franchisee will receive "Customer Data." "Customer Data" is information, records, lists or data that contains "Personal Information." "Personal Information" includes information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, potential consumer, individual or household, as such term may be further defined or amended by applicable federal, state and local statutes, regulations, ordinances and requirements, including but not limited to, the California Consumer Privacy Act. Personal Information is collected, maintained or generated in the operation of the Big Air Trampoline Business, including through the use of a point of sale system.
Source: Item 23 — RECEIPT (FDD pages 53–255)
What This Means (2025 FDD)
According to the 2025 FDD, Big Air Trampoline Park defines "Customer Data" as information, records, lists, or data that contains "Personal Information." This encompasses a broad range of data collected during the operation of the Big Air Trampoline Business.
"Personal Information" is further defined as any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, potential consumer, individual, or household. The definition is subject to changes based on applicable federal, state, and local statutes, regulations, ordinances, and requirements, including but not limited to, the California Consumer Privacy Act.
This personal information is collected, maintained, or generated in the operation of the Big Air Trampoline Business, including through the use of a point of sale system. This means that franchisees must be aware of and comply with all applicable privacy laws and regulations regarding the collection, storage, and use of customer data. This also highlights the importance of maintaining secure systems to protect this data from breaches and unauthorized access.