Who benefits from the goodwill established by the Franchisee's use of the Marks for Big Air Trampoline Park?

According to Big Air Trampoline Park's 2025 Franchise Disclosure Document, the goodwill generated through a franchisee's use of the brand's trademarks exclusively benefits the franchisor, Big Air Franchising, LLC. This means that any positive reputation or brand recognition developed by the franchisee's efforts legally accrues to the franchisor. Upon termination or expiration of the franchise agreement, the franchisee does not retain any rights or interests in the trademarks or the associated goodwill.

This arrangement is standard in franchising, as it ensures the brand's consistent image and value are maintained under the franchisor's control. Big Air Trampoline Park franchisees are obligated to protect, maintain, and promote the trademarks, understanding that their right to use these marks is solely derived from the franchise agreement. Unauthorized use of the trademarks by the franchisee constitutes a breach of the agreement and an infringement of the franchisor's rights.

Franchisees must adhere to the franchisor's guidelines regarding the use of trademarks in all advertising, promotional materials, and business operations. This includes using approved lettering, logos, print styles, and formats. The franchisor also has the right to inspect the franchisee's business to ensure proper usage of the trademarks and adherence to operational standards. This control helps Big Air Trampoline Park maintain the integrity and uniformity of the brand across all franchise locations, which is essential for preserving its value and reputation.

The franchisee is responsible for safeguarding the reputation and prestige of the trademarks and must avoid any actions that could tarnish the brand's image or negatively impact its value or goodwill. This includes refraining from diluting the value of the trademarks or assisting others in doing so. By acknowledging the benefits of being associated with the Big Air Trampoline Park system and recognizing the value of the trademarks, franchisees contribute to the overall success and brand equity of the franchise, which ultimately benefits the franchisor.