Where will updates to the Trade Dress used at the Franchised Bhc Restaurant be contained?

According to Bhc's 2025 Franchise Disclosure Document, updates to the Trade Dress used at the Franchised Bhc Restaurant will be contained in the Operations Manual or otherwise provided to the franchisee in writing. These updates may require franchisees to install new color schemes, logos, signage, or other visual elements. Bhc anticipates that such Trade Dress updates will be required no more frequently than once every five years.

This means that as a Bhc franchisee, you should expect to update the restaurant's appearance periodically to align with the brand's current standards. These updates could involve changes to colors, logos, and signage. Bhc will communicate these changes through the Operations Manual or direct written communication.

While Bhc anticipates these updates occurring every five years, it is important to note that the actual frequency may vary. Franchisees should budget for these periodic updates to maintain compliance with Bhc's brand standards. Staying current with the Operations Manual and any written notices from Bhc is crucial for franchisees to ensure their restaurant reflects the current Trade Dress.