Under what condition are Bhc franchisees permitted to promote a Master Franchised Restaurant on social media?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
- (iv) You, your Affiliate Franchisee, and your Subfranchisees are not permitted to promote a Master Franchised BHC Restaurant or use any of the Marks in any manner on any social or networking websites, such as Facebook, LinkedIn, or Twitter, without our prior written consent.
We will control all social media initiatives.
You, your Affiliate Franchisee, and your Subfranchisees must comply with our System standards regarding the use of social media in your Master Franchised BHC Restaurant's operation, including prohibitions on your and the Master Franchised BHC Restaurant's employees posting or blogging comments about the Master Franchised BHC Restaurant or the System, other than on a website established or authorized by us. "Social media" includes personal blogs, common social networks like Facebook, Instagram, Tik Tok, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools.
We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, And Training (FDD pages 29–38)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, franchisees, their affiliate franchisees, and subfranchisees are generally restricted from promoting a Master Franchised Bhc Restaurant or using any of Bhc's marks on social media platforms. These platforms include common social networks like Facebook, Instagram, and TikTok, as well as professional networks like LinkedIn and live-blogging tools like Twitter.
The only way a franchisee, affiliate franchisee, or subfranchisee can promote a Master Franchised Bhc Restaurant on social media is with Bhc's prior written consent. Bhc maintains control over all social media initiatives and reserves the right to conduct collective or national campaigns via local social media on the franchisee's behalf.
Bhc also requires compliance with its system standards regarding social media use, which includes prohibitions on posting or blogging comments about the Master Franchised Bhc Restaurant or the system, except on websites authorized by Bhc. This policy ensures that Bhc maintains a consistent brand image and controls the information disseminated through social media channels.