Under what condition will Bhc begin requiring the Marketing and Promotion Fee?
Bhc Franchise · 2025 FDDAnswer from 2025 FDD Document
4.5% of Franchisee's Gross Revenues.
- (b) Royalties are due and payable on a monthly basis on the following 5th day for the previous month (unless that day is a banking holiday, in which case the Royalties are due and payable on the next business day). Royalties will be calculated on the Gross Revenues received during the prior
month. Monthly payments of Royalties are to be accompanied by a revenue report in the form prescribed by Franchisor.
4.4 Marketing, Advertising and Promotion.
- (a) Beginning on the Opening Date, Franchisee must pay Franchisor a "Marketing and Promotion Fee" of 2.5 of Franchisee's Gross Revenues. However, Franchisor is not requiring this contribution at this time because Franchisor does not anticipate brand marketing until Franchisor has at least 50 Franchised BHC Restaurants in operation. If established, this fee is due and payable at the same time and in the same manner as Royalty Fee. Franchisor reserves the right to require payment of this fee once Franchisor has more than 50 Franchised BHC Restaurants in operation. Once BHC starts to require payment, Marketing and Promotion Fees collected from BHC franchisees less a 15% administration fee will be spent for national and regional advertising and promotional campaigns designed to promote and enhance the value of the BHC trademarks and their general public recognition and acceptance. We need not ensure that any particular franchisee benefits directly or proportionately from the Marketing and Promotion Fee.
- (b) When applicable, Marketing and Promotion Fees are due and payable on a monthly basis on the 14th of each month (unless that day is a banking holiday, in which case the Marketing and Promotion Fees are due and payable on the next business day). Marketing and Promotion Fees will be calculate
Source: Item 23 — Receipts (FDD pages 52–230)
What This Means (2025 FDD)
According to Bhc's 2025 Franchise Disclosure Document, while franchisees must typically pay a Marketing and Promotion Fee of 2.5% of their Gross Revenues beginning on the Opening Date, Bhc is currently waiving this fee. Bhc will start requiring the Marketing and Promotion Fee once there are more than 50 Franchised Bhc Restaurants in operation.
Once implemented, the Marketing and Promotion Fees collected from Bhc franchisees, minus a 15% administration fee, will be used for national and regional advertising and promotional campaigns. These campaigns are designed to promote and enhance the value of the Bhc trademarks and improve general public recognition and acceptance. Bhc does not guarantee that any specific franchisee will directly or proportionately benefit from these marketing and promotion efforts.
When the Marketing and Promotion Fee is applicable, it is due monthly on the 14th of each month, unless that day is a banking holiday, in which case the fee is due on the next business day. The fee is calculated based on the Gross Revenues received during the monthly period ending on the last day of each month. This fee is separate from the initial advertising and promotion event that franchisees must conduct within 60 days after their opening date, for which they must spend between $10,000 and $13,000.